Moi-chandising! Moi-chandising!

It's just like Master Yogurt said (awesomefilm.com), that's where the real money is made ... and over the holiday season, KG and the Celtics were number one in the league in merchandising sales!

Kevin Garnett Claims Top Spot on NBA's Most Popular Jersey List (nba.com)

NEW YORK, Jan. 15, 2008 – The Boston Celtics and the team's All-Star forward Kevin Garnett lead the NBA's lists of Most Popular Jerseys and Most Popular Team Merchandise in sales at the NBA Store in New York City and online at NBAStore.com for the holiday season. The offseason acquisition of Garnett, along with the team’s fast start, has catapulted the team and Garnett to the top spots for the first time since the NBA began compiling the lists in 2001.

Garnett jerseys have tripled in sales since last season. (At the end of the 2005-06 season, Garnett's jersey was ranked No. 16 and did not appear on last year's list.) Celtics merchandise also has seen a triple-digit sales increase since last season. The team was ranked No. 7 on the list at the end of the 2006-07 season.

TOP 15 PLAYERS

1. Kevin Garnett – Boston Celtics
2. Kobe Bryant – Los Angeles Lakers
3. Allen Iverson – Denver Nuggets
4. LeBron James – Cleveland Cavaliers
5. Steve Nash – Phoenix Suns
6. Dwyane Wade – Miami Heat
7. Gilbert Arenas – Washington Wizards
8. Dirk Nowitzki – Dallas Mavericks
9. Stephon Marbury – New York Knicks
10. Carmelo Anthony – Denver Nuggets
11. Kevin Durant – Seattle SuperSonics
12. Paul Pierce – Boston Celtics
13. Tracy McGrady – Houston Rockets
14. Dwight Howard – Orlando Magic
15. Chris Paul – New Orleans Hornets

TOP 10 TEAMS

1. Boston Celtics
2. Los Angeles Lakers
3. New York Knicks
4. Chicago Bulls
5. Miami Heat
6. Phoenix Suns
7. Denver Nuggets
8. Cleveland Cavaliers
9. San Antonio Spurs
10. Dallas Mavericks